On every red carpet women celebrities are asked the exact same questions. “Who are you wearing?” “Can you give us a twirl?” “How long did it take you to get ready tonight?”

While women are winning awards for their talent, seemingly the only thing that is being noticed by the media is how they are dressed. These questions can make women feel as though they are only valued for their looks. This can create unnecessary pressures for women as they try to obtain an impossible standard of beauty.

However, this year things were a lot different on the red carpet at the Emmy’s. Amy Poehler’s Smart Girls organization created a campaign to ask celebrities thought-provoking questions. Twitter users could tweet questions using #SmartGirlsAsk. Then, Smart Girls would ask the questions on the red carpet and post video clips of the responses on Twitter.

12Questions like “If you could go back in time, what advice would you give to your teenage self,” and “What prominent female entertainment figure would make a great late night host of a talk show and why?” were asked and answered.

The campaign was so successful that other celebrities like Britney Spears, Shonda Rhimes and even Malala got involved!

In a world where best and worst dressed lists reign supreme, #SmartGirlsAsk was such a breath of fresh air. It gave female celebrities a voice and a platform to address important issues like gender inequality. It also showed that there is much more to a woman than her looks. I loved this campaign so much, and I really hope that it can continue on to other red carpets!

At Girls Inc. we are teaching girls to look at media with a critical eye. What question would you ask your favorite celebrity?